Instagram filtered life? Tens

Wonderful, youthful initiative. Almost text-book example – find the trend, ride the culture, create the need, fine-tune the design, design the experience, target the audience. Will definetly be the next must-have this summer.
Still utterly disturbing augmented reality tool – augmented not by information, but by culturally set-in lack of information a low-fi filters supposes. The hazy, easy-going, irrelevant images with burnt out details may be compatible with our idea of a summer holiday, but not as much if we’re talking abut our everyday experience.



  1. Pingback: The Ultimate Analogue Device – Parody Alert | handpicked whatnots

  2. I think they are pretty cool in summer ! :) … just saying :D

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